Focused on French luxury goods, D&E is a Stockholm-based concept store, commissioned and directed by a Parisian couple.
The project was drawn up in partnership with Valentine Cavarec, a graphic designer specialised in digital media, and the interior designer Mathilde Nigoul.
Its communication relies on a unique alphabet: a fine association between a serif font, evoking a sense of tradition and high end, and a sans serif font that conveys the idea of modernity. This combination eventually offers a striking play between graphical items and typography.
